By Jackie Speight, Apr 21 2015 5:00PM
I’m delighted to be working with the Enterprise Vision Awards for my 3rd successive year as Social Media partner, and also as an EVA Ambassador.
I’ve loved the EVAS since I was first nominated back in 2012 – not just because of the recognition and encouragement it gives to women in business across the North West, but also because I believe that the whole process is a valuable one. Working through the application form is a great opportunity to do a thorough assessment and review of your business – and, for those lucky enough to reach the interview stage, the preparation of a presentation is a great way to focus on developing a top-class business pitch!
Social media plays a massive part in the process too. Of course there is the activity from EVA HQ to inform and update followers about the latest news, but that’s just one element. Here’s a quick overview of a few ways that you can use social media right the way through your EVA experience, as an applicant, sponsor or simply as an active supporter.
Are you following someone on Facebook/Twitter/LinkedIn who has really impressed you with their expertise? Have you spotted examples of great customer service, outstanding products or impressive innovation? A search through your social media accounts can help you find the kind of women you believe deserve the recognition of the EVAS.
And of course, if you’re active on your own social media accounts, then you have a great opportunity to make a great impression on other users who might then be inspired to nominate you!
Application & interview process:
When you’re pulling together all of your information and trying to recall your highlights, it’s worth having a look through anything you’ve posted on your timelines. Have you shared a moment of success, or something that excited or inspired you? Have you had a testimonial or online feedback from a satisfied client? It’s easy for these things to be lost from your mind over time – but your social media posts can act as a great archive of useful content to prompt your memory!
The lucky finalists:
Once the interview is out of the way, the last part of the process is the public vote, which counts towards your final overall score. And what better way to celebrate your success so far and drum up those vital votes than sharing your news across social media?! A carefully planned and well-managed online campaign at this stage can give your chances of success a great boost – and, even if you don’t end up as the ultimate winner, your followers will know that you’ve earned your place as a finalist in the premier business awards for women in the North West!
On the night:
I’ve had the pleasure of overseeing the @Eva_Awards Twitter live feed at the last 2 events, and I have to say it’s been fantastic to see how people have joined in the fun and got involved with the conversation online. How else could you manage to catch up with just about everyone else in the Empress Ballroom at such a big occasion?
When it’s all over…
Social Media platforms are a source of great PR opportunities for everyone involved in the EVAS, particularly the winners, finalists and sponsors. Even when the ceremony is over and we’ve all packed our posh frocks away, there’s still a lot of potential for posts thanking your supporters, promoting your success, sharing press coverage and maybe even blogging about your experience!
If you’d like any advice or support to help your manage your social media through your EVA experience, just get in touch – and if you have any stories about how your online presence has worked well for you, I’d love to hear about them!
This post was originally published on the
By Jackie Speight, Feb 18 2015 7:50PM
Isn't it great when someone picks up an idea, runs with it and it really pays off?
This is just what's happened - quite literally, actually - for a young neighbour of mine, who has a dream to become a World Karate Champion. Archie 'Bonsai' Brown is still only 8 years old and only took up karate in May 2012, yet already he's represented Great Britain in Japan, and now has his sights set on the US Open Karate Championships in Las Vegas in April.
The thing is, karate isn't an Olympic sport, so there's no public funding available to support Archie. So, given that Las Vegas is quite a trek, and he obviously can't travel alone, the costs for him and his chaperone (a.k.a. Dad) to get there seemed to rule it out for this year.
That was until Monday last week, when Archie suggested that he could maybe do a sponsored run to raise the money he needed - say, a 10K run (as you do, when you're 8 years old...)?
What's followed this decision is an absolutely beautiful example of the power of the networks we build up in our personal, professional and online lives - something that I've been known to get quite passionate about when discussing both social media and face-to-face networking.
Just 9 days after Archie came up with his idea, here's what's been achieved:
- the venue has been booked, and a neighbouring venue has offered facilities for an 'after-run' reception;
- a number of local (and not-so-local!) celebrities, sporting heroes, businesses and supporters have offered their time to help Archie by running some of the 25 laps with him (it's a long run when you're only 8!);
- lots of prizes have been donated so that a fundraising raffle can take place alongside the run;
- local businesses have offered their services for free to take photos, share social media posts (yep, that's me!) and write articles to share Archie's story;
- the local community has rallied round, with sponsorship and general support being offered both in person and via Facebook;
- the local radio stations and newspaper are on board to share his story - and our regional television news are set to cover it too!
It's been a joy to see how people have made the most of the networks they've built up to draw in people who they thought might be able to help Archie reach his goal. To me, the speed at which this event has progressed from idea to reality is a reflection of all the very best that can come from personal, professional and online networking when it's done with the intention of building relationships, rather than just focusing on self-promotion.
So, good luck to Archie - and thanks to everyone who's supporting him in whatever way they choose to do so!
(photo by Jo's Photos)
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